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About Us

We provide premium Market Research Solutions driven by industry best practices, deep domain knowledge and global experience. Our core team consists of seasoned marketing research professionals with rich multi-functional experience across industries, methodologies and geographies.

Meet the Team

Shubhender Sharma

Shubhender Sharma

Co-founder, Director - Client Services

Shubhender has more than 10 years of experience in the service delivery departments of leading Market Research Organizations like Springboard Research and Forrester Research where he has single-handedly managed operations for offshore MRO projects. Shubhender has been instrumental in assuring that intellectual capital is built, captured and re-used at Mindforce Research.

Shivendra Pratap

Shivendra Pratap

Co-Founder, Director - Operations


Shivendra has been a key member in setting up a 100% offshore support model to provide implementation and post implementation support in the Enterprise Solutions domain of Dell. After a successful 5 year stint in IT solutions, Shivendra has spearheaded the development of advanced research and strategic planning at Mindforce Research, and has directed large, complex custom research studies.

David Lemelin

David Lemelin

Head of Strategy and Business Development – North America

David has over 15 years of experience as a corporate researcher, has managed in-house corporate research organizations, as well as research vendors. He also has over 10 years’ experience as a senior industry analyst and consultant. Prior to joining Mindforce Research, David served as Director Custom Research at Current Analysis. David also led the Business Markets Service research team at In-Stat, and spent over 25 years at Qwest/U S WEST, where he held a variety of Market Research, Marketing and Public Relations senior manager positions.

David Lemelin

Colin Pearce

Head of Strategy and Business Development – Europe

Colin has over 22 years of experience of market research as an end-client user/buyer, vendor and intermediary consultant. Prior to joining the Mindforce Research team, Colin ran Online Interactive Research for 10 years, delivering research studies in 85 markets across consumer, advertising, financial, technical and automotive verticals. Colin previously spent seven years managing the Unilever account for AC Nielsen.

Jappreet Sethi

Jappreet Sethi

Head of Strategy and Business Development – APAC


Jappreet is an HR professional who has worked with noted multinationals leading their HR practice and People consulting business. He is rated amongst the top employee engagement experts in the world and is a visiting faculty to top rated b schools in India. He has worked with new business ideas and incubated them for Mindforce Research.

Anupam Srivastav

Anupam Srivastav

Senior Manager - Research Services


Anupam has over 8 years of multi-functional experience in Market Research with organizastion like Springboard Research and Forrester Research. Anupam specializes in managing research projects (Qualitative, Quantitative, IDI’s and Panel) running in English and Non English geographies which has led to successful interfacing with clients for successful delivery of projects.

Anupam Srivastav

Bharat Sharma

Senior Manager - Research Services


Bharat has over 12 years of experience in the IT industry where he has held several key roles to improve delivery of technical support to customers for some of the world largest OEM brands. He last served as Senior Manager - Operations for iYogi's Global Service Delivery where he was spearheading a multi-location 1000 FTE technical support & sales operations.

Nikhil Mehta

Nikhil Mehta

Senior Manager - Quality


Nikhil has successfully handled large syndicated and custom research projects across the globe conducting studies on technology adoption, brand management, product development for top global market research agencies and consulting firms. Nikhil has over 10 years of experience in independently managing research operations, people management and ensuring sustainable profitability.

Aditya Dua

Aditya Dua

Head of Legal, Compliance and Investor Relations


Aditya is a company secretary and a lawyer. He has advised big ticket clients in relation to funding needs including capital market fund raisings (equity and debt) to bank financing. He also been involved in various big ticket investment/acquisition related transactions. He is based out of Qatar and takes care of investor relations, legal and compliances.

Why Us?

Consultative Approach

We have highly relevant domain expertise in marketing research that encompasses all methodologies, most industries and global in reach. Our experience allows us to offer insights and value beyond data collection and associated work streams.

Quality

Our ISO 9001 and 20252 certifications, ESOMAR membership and credentialed Project Managers are examples of our commitment to delivering world-class quality. Quality is never an accident; it is a function of culture, intelligent direction, skillful execution and independent oversight.

Agility

We know business moves at the speed of light and the only constant is change. We are very nimble in our approach and our sole focus is Market Research and doing it at scale. Facing a short-fuse project? Give us a call because we can help.

Testimonials

  • I have run over 8 syndicated research projects with Mindforce in the past two years. These projects are very complex are run for over 45 days at a time. It's great to work with a team which is able to plan for such long-running projects, right from the setup stage to the final deliverable. It is also great to see a research partner coming up with all the recommendations to increase participation with such hard to reach audience. A special mention to Bharat - your team is very organized and I am always confident that my projects are in very good hands.

    Principal Consultant, NASDAQ listed Technology and Market Research
  • Mindforce has been our preferred vendor for our Customer and Partner Satisfaction studies, with their very effective phone to web methodology. We are very impressed with the process right from programming to data collection to tabs and coding all the way to the final deliverable. My team has been able to focus more on the reports and the presentation because the rest has been taken care of by Mindforce. They have multi-lingual capabilities which allows us to cover all our markets within our budget. And yes, they clearly understand our Priority Customers and always take care of the fact that they need to be interviewed by the the most seasoned interviewers. In the end we get what we are looking for - flexible, timely and cost effective service.

    VP Operations, Asia's leading Research and Advisory Firm

Project Management

Unified Approach

MindForce Research assigns a Single Point of Contact for each client – this includes sales and delivery.

Advantage

Focussed vision. Deeper understanding of client needs, as the same person is involved from scoping to the final delivery. Realistic approach.

Our Facility