Travel Destinations
that are in demand

Objective
We conducted a qualitative study to understand the domestic travel flows of Chinese Americans across North America and South America and analyze their behavior and preferences while selecting destinations for domestic travel.
Methodology
CATI
Respondents
Chinese Americans travelling to North America and South America
Sample
200 interviews
Geography
United States, Canada, Brazil and Argentina
Result
The client was able to evaluate demand factors involved in deciding the type of destinations for domestic NA and SA travel among Chinese American travellers. The survey Incidence Rate also provided good insights into the percentage of those who travelled domestically in the recent years.
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