David has over 35 years of direct market research experience, with 15 years as a corporate researcher, where he managed in-house corporate research organizations, as well as research vendors. He also has over 10 years’ experience as a senior industry analyst and consultant. Prior to joining Mindforce Research in 2015, David served as Director Custom Research at Current Analysis. David also served as Practice Leader of the Business Markets Service research team at In-Stat, and spent over 25 years at Qwest/U S WEST/Mountain Bell, where he held a variety of Market Research, Marketing and Public Relations senior manager positions. At Mindforce, David leads the global Strategy and Business Development functions.
Meet the Team
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Mindforce has established an environment where seasoned industry professionals work to ensure a good client experience and those new to the industry can find a career path fostered by some of the industry’s best at what they do.
Prior to joining Mindforce Research in 2014, Anupam had over 8 years of experience in market research and worked with Forrester, Springboard Research and Exëvo. Anupam served as a Research Manager in these organization and was instrumental in mentoring and managing multiple teams specializing in Online, CATI, IDIs and F2F projects across geographies and languages. At Mindforce, Anupam took over the responsibility of scaling up the operations from a start-up to an established end-to-end research firm and has been key in setting up our panel, survey programming and data processing, CATI and IDI capabilities. He currently heads our delivery center in India.
Colin has over 24 years of experience of market research as an end-client user/buyer, vendor and intermediary consultant. Prior to joining the Mindforce Research, Colin ran Online Interactive Research for 10 years, delivering research studies in 85 markets across consumer, B2B, advertising, financial, technical and automotive verticals. Colin was previously a Business Group Manager at AC Nielsen, managing the Unilever account for four years and new business integration for three years. Prior to that, Colin worked on the client-side with Mars Confectionery’s market research department where he analysed and presented the monthly audit results for confectionery and ice cream.
Mohit Beri serves as Associate Director of Sales at Mindforce Research. Beri Joined Mindforce Research in 2013 and is a senior executive in charge of the company’s direct and indirect sales efforts, strategic partnerships, and business development strategies. Beri is a seasoned market research professional with 12 years of experience in the research industry. Beri’s distinguished career as a research sales executive includes results-oriented roles at Forrester Research, Exëvo and Bertelsmann India. Before joining Mindforce Research, Beri served as a Primary Research Specialist at Forrester Research where he managed and delivered numerous projects to assist the industry analysts. Prior to this, Beri was a Qualitative Research Analyst at Exëvo focussing on getting insights from technology industry leaders. Prior to this Beri was a Subject Matter Expert at Bertelsmann Marketing Group where he managed regional customer support teams.
Rafael leads our presence in LATAM and contributes to our international reach. He has more than 10 years of experience in Market Research, working in local boutique agencies and global companies like GfK, Ipsos and Kantar. He has been responsible for multiple accounts at the local and regional level, focused on many industries such as Telecommunications, Entertainment, Automotive, FMCG, Finance and Health. He has managed a wide range of studies including tracking projects, CX, NOP, Brand Health, U&A, Concept & Product Test, Pre & Post Tests etc., to inform both syndicated and bespoke projects. He has collaborated with a wide range of companies such as AT&T, Ford Motors, VW, Nestle and PepsiCo, in growing their business by understanding their clients´ needs, expectations, likes and dislikes. Prior to joining Mindforce, he led account management for a regional agency focused on the Media & Entertainment industry, where he succeeded in increasing business and improving profitability of ongoing projects
Amanda Sorsdahl serves as the Executive Sales Assistant for Mindforce Research. Amanda has over 17 years of experience in customer service. Her emphasis was on client relations, sales, and business development in various industries including retail, hospitality, and new business development. Prior to joining Mindforce Research, Amanda worked as an Event Coordinator and Client Relations Specialist for Tony Robbins and Dean Graziosi cultivating relationships with business leaders and companies worldwide. At Mindforce Research, Amanda assists with providing Executive Sales and Marketing Support as well as assisting with key account management. She also actively drives company branding and event management
Shubhender has more than 10 years of experience in the service delivery departments of leading Market Research Organizations like Springboard Research and Forrester Research where he has single-handedly managed operations for offshore MRO projects. Shubhender has been instrumental in assuring that intellectual capital is built, captured and re-used at Mindforce Research.
Shivendra has been a key member in setting up a 100% offshore support model to provide implementation and post implementation support in the Enterprise Solutions domain of Dell. After a successful 5-year stint in IT solutions, Shivendra has spearheaded the development of advanced research and strategic planning at Mindforce Research, and has directed large, complex custom research studies.
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